Data from Kantar Worldpanel shows that berry sales in the UK now account for a fifth of total fruit consumption making them more popular than apples and bananas as the popularity of juices and smoothies shows no signs of slowing down.
Strawberries are the most popular soft fruit, with sales last year valued at £564,382 million. They were followed by blueberries (£282,962m) and raspberries (£220,336m). Laurence Olins, chairman of British Summer Fruits, said, “Berries used to be a luxury item, but now they are a delicious staple, consumed as part of a healthy diet for many people. The sales figures reveal a robust and expanding soft fruit category that is meeting growing consumer demand.”
The figures came as British Summer Fruits predicted a record breaking strawberry harvest this year thanks to ideal spring growing conditions. Up to 74,000 tonnes of the fruit is predicted to be produced over the coming summer. The top retail varieties are Malling Centenary; Elsanta; Sonata; Sweet Eve; Driscoll’s Jubilee; Ava Rosa; Red Glory; and Capri.