The BerryWorld group has expanded its PrepWorld subsidiary to Spain, creating what it says is a fresh-cut fruit supplier with a ‘distinctly Spanish twist and flair.’
The new Valencia-based company is a joint venture with Spanish soft fruit grower and exporter Surexport Compañia Agraria. It will be headed up by general manager Pepe Morant, who has extensive experience of fresh produce in both Spain and the UK, most recently as General Manager of Del Monte Spain.
“We have been evaluating the potential of establishing a Spanish prepared fruit business with our partners at Surexport for a number of years,” said BerryWorld’s managing director Ben Olins. “We believe that the factors that have made PrepWorld successful in the UK, a focus on quality, innovation and high technical standards, will work well in the Spanish market.”
Surexport managing director Andres Morales added: “With the expertise of our partners in a more mature market for prep and our knowledge in production and premium varieties, we will bring delicious, high-quality, healthy products to the Spanish consumer.”
Photo Credit: BerryWorld