GB seed potatoes promoted under new branding

AHDB Potatoes used the recent Potato Europe event in Belgium to introduce overseas buyers to their new identity.

AHDB Potatoes (formerly known as Potato Council) were on the GB seed and science stand at the event emphasising the high health, high quality reputation of British seed potatoes and providing a high-profile marketing and networking platform for GB seed exporters and related science organisations.

This year’s newly-branded stand showcased varieties and expertise from organisations and companies including as Greenvale, Cygnet PEP, Skea Organics, Sutton Bridge Crop Storage Research, James Hutton Ltd, Scottish Government, IPM Potatoes and Cullen Allen. According to AHDB potatoes, the stand welcomed hundreds of international visitors over the two-day event. Visitors were also able to enjoy tasty cooked samples of GB varieties, supplied by the exhibitors and cooked freshly on the stand.

Greenvale’s General Manager in Scotland, Gordon Stark reported, “We attend this event every year. It’s vital for us to maintain our high profile with the international potato community and we see new people each time, as well as keeping in touch with existing contacts and friends.”

The international potato and horticulture communities will also see AHDB Potatoes and AHDB Horticulture exhibiting together alongside leading GB potato and horticulture organisations at next February’s Fruit Logistica event in Berlin (3-5 February 2016).

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