According to the latest Soil Association figures, the last year has seen steady growth in organic sales with sector outperforming non-organic products.

The Soil Association also says that the number of new products released with Soil Association Certification shows there is confidence in further growth in the sector.

The figures showed growth in the organic market of +3% in the 52 weeks to 15 August 2015, compared a fall in non-organic sales of -1.2% in the same period. Mike Watkins of Nielsen said, “To me it is clear that brands need to look for growth through new channels and to reach out to developing categories, such as alcoholic drinks, confectionary and snacks, that offer the opportunity to capture their customer and create loyalty. Products should be affordable, accessible and achievable.”

Speaking at the market briefing where the figures were unveiled, Clare McDermott, business development director at Soil Association Certification said, “The UK’s organic market is looking immensely positive for the future. Brands are releasing new lines and expanding their offerings to respond to food trends and demands.”

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