HTA to continue ‘Plant of the Moment’ for 2017

The Horticultural Trades Association (HTA) has announced that its successful ‘Plant of the Moment’ campaign will continue through 2017.

Launched at the start of last year, the consumer campaign was designed to run for two years from January 2016 to December 2017. Month by month this promotional plant calendar highlights planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.

The campaign includes a calendar of themes, such as creating a winter wonderland and ‘berried’ treasure, which was designed in collaboration with consultant and journalist Adam Pasco and agreed with UK growers and retailers.

For 2017 the campaign begins with a winter wonderland theme including the top four plants for producing winter flowers: Witch Hazel (Hamamelis varieties); Oregon Grape (Mahonia varieties); Winter Flowering Viburnum (Viburnum x bodnantense) and Christmas Rose (Helleborus niger).

Photo Caption: Witch hazel is one of the highlighted plants for January

Photo Credit: Wikipedia

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