Lidl targets children with veg range

Discount retailer Lidl has launched a new range of fun sized vegetables specifically targeted at children. The new trial has been launched following the success of the supermarket’s existing range of fruit and veg aimed at kids.

The new products include Mini Broccoli Trees; Cauliflower Clouds; Unicorn Carrots and mini Romanesco marketed at Romanesaurus Rex. Lidl claims it is the ‘the first British supermarket to introduce a range of fresh fruit and vegetables that are specifically targeted towards children, helping families with the ongoing challenge of inspiring younger generations to eat their greens and maintain a healthy lifestyle.’

Emma Byrne, Lidl’s Head of Fresh Produce, commented, “At Lidl we’re always looking at new and innovative ways to make parent’s lives a little easier. Following the success of our fun sized fruit and veg range, we made the decision to take the additional step of introducing new product names and designs that are geared towards getting kids to eat quality, healthier food.”

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