According to the BBC, organic farmer Martin Godfrey has lobbied Tesco to remove a photograph of him after revealing he had never supplied the supermarket.
The picture, which was used online and in the supermarket’s magazines to promote what the company is doing on food waste, was taken around 10 years ago when Mr Godfrey worked at Shillingford Organics and acquired as a stock image by an agency.
Tesco has removed the image and offered to donate £1,000 to a local charity. Mr Godfrey, who is a campaigner for the Land Workers’ Alliance called the use of the photograph a “marketing blunder,” but praised the retailer for highlighting the issue of food waste.
A Tesco spokesperson said, “We work tirelessly to support farmers and suppliers and we are sorry for any upset that has been caused.”
Photo Credit: Tesco