Prepared veg continues to grow

The demand for prepared and ready to cook vegetable products shows no sign of slowing down as Northern Ireland’s Mash Direct wins a distribution contract with Asda.

The deal will see five lines, including sweet potato mash, leek and potato mash, roast potatoes, turnips and carrot and swede sold in Asda stores across Northern Ireland. Mash Direct’s head of marketing Clare Foster, commented, “Mash Direct is delighted to build upon its existing relationship with Asda. By working closely with the retailer over the past 10 years we have gained an understanding of what the Asda shopper is looking for, and are able to respond with new and innovative products.

“The popularity of our locally-sourced range has seen Mash Direct grow into a £16m turnover company – with continuing expansion plans, including the recent completion of a new 25,000 square foot on-site factory.”

Photo Caption: Mash Direct already supplies a range of products to Asda

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