M&S is to sell a new purple variety of Tenderstem sprouting broccoli which will be launched by brand marketing company Coregeo as Tenderstem Royale.
Royale® is claimed to have “a more mellow and buttery flavour, a distinct darker coloured stem with purple hues, like the popular purple sprouting broccoli, but much more versatile, as well as being quicker and easier to cook.”
M&S Vegetable Buyer Jo Oliver commented, “We know customers are on the lookout for healthy options, especially in January, and the new Tenderstem Royale offers them an exciting new ingredient to experiment with. It’s great for adding to stir fries, steaming or cooked on a griddle pan and drizzled with oil. We’re delighted that M&S customers get to try it first.”
According to the Tenderstem website, ‘As we are all living increasingly busy lives, now more than ever there is a demand for vegetables that are easy to cook, have no prep time and no waste, while offering a balance of flavours. It is sure to be the new vegetable that everyone will want to try at their next dinner party, or an easy way to introduce a new, colourful veggie to their favourite mid-week menu.’
The new variety was bred by Sakata Europe, and Managing Director of Sakata UK, Stuart Cox, added, “The popularity of Tenderstem continues to grow, with year-on-year volume sales up 17 per cent. Consumers love that there’s no prep time, zero waste and that it’s easy to cook.” The new product will be grown and packed by Flamingo Produce.
Photo Credit: Tenderstem / Coregeo