Supermarket Sainsbury’s has revealed that during the four months of summer, strawberries are its most popular product, outselling even milk and bread.

The retailer predicts a peak increase in strawberry sales of 700% compared to average levels, accounting for a large part of the 126,000 tonnes of the fruit sold each year in the UK. The retailer also expects to see an increase in sales of sparkling wine and has said that the pairing of Taste the Difference Crémant de Loire with the Murano strawberry.

Sainsbury’s strawberry technician Peter Czarnobaj said, “There’s much more to strawberries than meets the eye and it can take years to develop each variety. What I love about Murano is that it perfectly balances sweetness with acidity as well as having a great shape and depth of colour. We sell more strawberries than any other product for up to 16 weeks so it’s important that our customers can enjoy British-grown strawberries for as long as possible.”

The supermarket claims to offer 18 different varieties of British strawberries throughout the season including Murano, Sonata and Majestic, as well as Elsanta. Murano was first developed for Sainsbury’s in 2014 and is noted for its winning combination of flavour and vibrant colour.

Photo Credit: Sainsbury’s

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