Rijk Zwaan’s new convenience concept of Snack Lettuce©has won an award for Innovation and Entrepreneurship at Spain’s Fruit Attraction trade show for the fresh produce industry.
Rijk Zwaan says it developed the snack-sized lettuce ‘especially for warm dishes: the lettuce keeps its firm and crunchy bite. The leaf has a unique spoon shape and is tasty and sweet. The permanent crunchy texture, good taste and distinctive leaf shape offer new solutions and possibilities in the modern kitchen. An additional advantage of Snack Lettuce is the reduction of plastic when the leaf is used as an edible spoon.’
During the event the hashtag #eatthespoon was used on social media to generate interest in the concept. The breeder also used the event to demonstrate other new concepts including MyCubies (snack cucumbers which were presented in a new package with three in a bag), Cabbisi (a new mini pointed cabbage for use in salads) and Elfy. Elfy is a crunchy mini celery, which can be eaten as snack because of its compact size.