The Soil Association has said that it expects the organic market to exceed £2 billion this year thanks to a potential boost from Organic September.
Overall growth of organic products sold through supermarkets in the 52 weeks to 18 June has increased over 5% this year. This year’s Organic September, sponsored by renewable energy company Good Energy, aims to boost this even further.
Clare McDermott, business development director at Soil Association Certification said, “Despite an uncertain market following Brexit, Soil Association Certification is positive about the future of organic and we expect this year’s Organic September to have an even bigger impact than before. Market growth is already strong and there is a clear demand for organic, environmentally friendly and sustainable purchasing with many young professionals. The UK will still be required to comply with EU organic standards as minimum to maintain the flow of organic products to and from the EU and the Soil Association will continue to influence and improve the marketplace for organic businesses.”
The organisation highlighted organic produce as one of the areas where growth is ‘buoyant,’ but added that organic meat is the star performer. Soil Association Certification also reported an increased interest in conversion to organic farming in the last year.
Mark Haynes, Managing Director at G’s Fresh commented, “It’s clear that there is a growing demand for organic at the moment. Organic September is a great way to focus customers’ attention on organic and link products right through the supply chain, from point of sale to producer. Organic fresh produce is doing very well so we’re really pleased that the Soil Association is continuing to support the whole industry for an added push in September.”
Photo Credit: Soil Association
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