Potato supplier Albert Bartlett is to celebrate its 70thanniversary with a new ‘retro’ packaging design for its Rooster potato range and a customer competition featuring an exclusive dinner cooked by Chef Michel Roux Jr at Le Gavroche in London.
Albert Bartlett & Sons (Airdrie) Ltd, was founded by Albert Bartlett in 1948 when he moved to Coatbridge from Clydeside and invested in £30 in an old water boiler and cast iron bath to set up a beetroot boiling operation. In 1957 the company moved to Airdrie, and instigated a number of notable ‘firsts,’ including the first pre-packed carrots and the launch of the original ‘Scotty Brand’.
In 1978 the company began to supply fresh carrots, onions and potatoes to various supermarkets, with further evolution coming in 2007 when the potato and carrot operations were split into separate companies. Today Albert Bartlett supplies a range of fresh, prepared and frozen potato products from sites across the UK.
Albert Bartlett head of marketing Michael Jarvis says, “Albert Bartlett remains a family-run company and we are delighted with the manner in which it has grown from selling beetroot to the local market to be a leading supplier of fresh and frozen potatoes. As we now diversify into chilled potato products in our seventieth year, we look forward to continued success. We believe Albert would be very proud.”
Photo Caption: Winners of the anniversary competition on bags of Rooster potatoes will enjoy dinner at Le Gavroche in London.
Photo Credit: Wikimedia Commons
The post Albert Bartlett celebrates birthday with packaging revamp appeared first on Hort News on 30 August 2018.
Albert Bartlett has announced that Asda will be the first UK supermarket to list the newest member of its frozen potato range: Albert Bartlett Rooster Chunky Chips in a 900g pack.
The company launched its frozen range in October last year after buying the former Heinz and Aunt Bessies factory in Westwick in Norfolk. Three product lines: Homestyle chips 1.5kg, Rooster Homestyle chips 900g and Rooster Roast Potatoes 900g are available in Sainsbury’s, Morrison’s and the Co-op. The new Rooster Chunky Chips will be available in Asda from 25 April and the company claims they are one of the biggest cut sizes of any branded chunky chip on the market.
Albert Bartlett’s head of marketing, Michael Jarvis, commented, “We are delighted that the Albert Bartlett frozen range is launching in Asda with the proven Homestyle Chips, Rooster Roasts and the delicious newly developed Chunky Chips. We have quality control in every step of the process, from the growing right through to the preparation and freezing at our own plant in Norfolk.”
Photo Credit: Albert Bartlett
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UK potato producer Albert Bartlett is expanding its US operations thanks in part to celebrity endorsement of its Rooster potatoes.
According to a report they are now the favourite potato of Colorado’s Denver Bronco American football team, with crops now grown in the state as well as three other states. “This is Ireland’s favourite potato,” says David Cross, Bartlett’s Scottish-born U.S. vice president of sales and marketing. “We decided to develop for flavour, rather than farmers’ yield. It’s the big thing that people forget. Food’s got to taste good.”
In the United States, Bartlett’s potatoes are available in stores including Whole Foods, Costco and King Soopers.
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