Soft fruit supplier Berryworld has sought to raise the profile of its own brand berries, which were first launched 18 months ago, by handing out around 7,500 pots of raspberries to tennis fans in the queue during the first week of Wimbledon.
Berryworld Managing Director Paul Cole said the event was aimed at raising awareness of the company’s branded offering: “We’ve done tastings at retailers, but that’s mainly been own label,” he said. “This is the biggest event we’ve done to promote our brand but we’ve got more planned. There are so many different avenues you can go down to push the name forward.”
He also said that while products such as raspberries and blueberries were unlikely to become as popular as strawberries, there was plenty of potential for growth. “They’ve got a long way to go and part of our job as marketers is getting people buying into them,” he added.
Photo Credit: Wikipedia Commons
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Fruit marketing group BerryWorld has launched a new branded multi-pack of soft fruit aimed at time poor convenience shoppers.
BerryWorld Berry Buckets contain two packs each of blueberries and raspberries which have been hand-picked when the fruit is at its best. Packed into four convenient, re-sealable 80g buckets, they are said to be perfect for including in lunchboxes and eating on the go.
Online supermarket Ocado, which is selling a pack of four buckets for £4.99, says that, ‘one 80g bucket counts towards one of an adults recommended 5 a day. They also make a great addition to desserts and salads.’
A spokesperson for BerryWorld said: “These delicious berries are juicy, sweet and bursting with goodness, perfect for including in lunchboxes or eating on the go.”
Photo Credit: Ocado
The post BerryWorld launches buckets of berries appeared first on Hort News on 5 May 2016.
The impact of the first ever National Blueberry Day is still being assessed after it attracted little press coverage outside of Twitter.
Reports ahead of the event, held on 13 August, reported that the event, organised by BerryWorld to raise awareness of blueberries and blueberry recipes would have its own dedicated website and Twitter feed.
However a stand at the Bluewater shopping centre in Kent helped to celebrate 20 years of UK blueberry production, while press kits were sent to journalists and there was some radio coverage.
“BerryWorld is proud to have been so heavily involved in growing the blueberry market in the UK over the last 20 years. 42 per cent penetration is a strong sign of the fruit’s popularity, but there is still headroom for growth,” said BerryWorld managing director, Adam Olins.
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