British Flowers Week, the annual campaign to promote British flowers and foliage has been declared a success by organisers.
A new website, www.britishflowersweek.co.uk, and social media tag, #BritishFlowersWeek, helped to spread the word with more than 5.4 million posts on Twitter. According to organisers New Covent Garden Flower Market and Flowers From the Farm, ‘Support for British Flowers Week in the media has broadened this year to reach over 3 million people with mentions and features in regional, trade and national media, including pieces in The Daily Telegraph, Gardens Illustrated, The Independent, RHS The Garden magazine, English Garden, Waitrose Weekend, The Daily Express, Country Living, Homes and Gardens, Yorkshire Life and on regional radio stations.’
During each day of the week a different florist was commissioned to create three of fifteen special arrangements which were highlighted on the website and in the media.
The campaign was founded by New Covent Garden Flower Market in 2013 to spread passion for British flowers and foliage, with the ultimate aim of bringing British flowers back into British homes.