According to a report in The Telegraph, MP and Agriculture Minister George Eustice is supporting an initiative which could see a ‘Buy British’ button added to online grocery shopping sites.
Mr Eustice told MPs on Tuesday (14th March) that he was in talks with the National Farmers Union about such a system. Other MPs, like York’s Julian Sturdy, are also believed to be supportive of the idea.
NFU president Meurig Raymond told The Telegraph: “From the independent surveys that the NFU has carried out over the years, we know that 86 per cent of shoppers want to buy more British food, so we would welcome any move which would enable them to back British farming.”
However, as yet it is unclear if any supermarkets or other internet retailers are on board with the plans.
Photo Caption: The new button would allow shoppers to filter produce by country of origin
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