UK potato producer Albert Bartlett is expanding its US operations thanks in part to celebrity endorsement of its Rooster potatoes.

According to a report they are now the favourite potato of Colorado’s Denver Bronco American football team, with crops now grown in the state as well as three other states. “This is Ireland’s favourite potato,” says David Cross, Bartlett’s Scottish-born U.S. vice president of sales and marketing. “We decided to develop for flavour, rather than farmers’ yield. It’s the big thing that people forget. Food’s got to taste good.”

In the United States, Bartlett’s potatoes are available in stores including Whole Foods, Costco and King Soopers.

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