English Apples & Pears (EAP) has unveiled a new strategy that it hopes will see the UK top fruit sector fulfil its potential over the next twelve years.
The Great British Apples strategy, which is presented in a video on the EAP website, includes a target to increase production and boost the market share of the UK crop from its current level of 42 per cent to 60 per cent by 2030.
EAP chair Ali Capper says in the film, “In our opinion there’s a massive opportunity for growth. With the right support from both government and retail there’s an opportunity to grow market share to 60 per cent by 2030. Everyone at English Apples & Pears is up for the challenge.”
Among the areas that the strategy wants to see improved are immigration policy, technology, investment in what consumers want, and telling the story of UK apples. “Our first priority is to work with the government to secure the immigration policies that our sector needs,” Capper said.
Speaking to journalist Fred Searle at the FPJ Live event in Coventry last week, Capper agreed that it was “quite a punchy” target, adding: “It doesn’t get more long term than planning orchards, and that long term nature means that we need a good relationship with retailers.”
Photo Credit: NFU
The post New strategy launched for apple industry appeared first on Hort News.
English Apples & Pears (EAP), the association for UK top fruit producers, has said that the government must continue to support fruit growers after the UK leaves the EU.
In its submission to Defra’s Health and Harmony consultation, the group called for, ‘A more enabling and holistic regulatory framework for the approval of plant-protection products and to provide parity for UK growers with EU growers before we leave the EU.’ It also called for support for new varietal development, saying that this would help to ‘bolster plant health and pest and disease resistance.’
Overall EAP set out 12 points for action, including continued support for Producer Organisations, labour availability and health & sustainability. EAP chairman Ali Capper commented, “We are asking government to urgently support policy and campaigns that will increase the consumption of British-grown apples and pears. British orchards are capable of delivering public good – it’s good for the environment and the fruit produced is good for the nation’s health too. We’re ambitious to grow the size of the British crop. We know this is possible but we will need action in key areas in order to make this happen.”
Photo Credit: Wye Fruit
The post Top fruit sector calls for post-Brexit support appeared first on Hort News on 17 May 2018.
Worcestershire grower Ali Capper has been announced as the new executive chair of trade organisation English Apples & Pears.
Ms Capper, who grows top fruit and hops, and is the current chair of the NFU Horticulture and Potatoes Board, will take up the restructured role from outgoing chief executive Steven Munday.
Ali said, “I’m very excited about joining EAP as their new executive chair. I’m passionate about the top fruit industry and as a grower myself I understand the issues and the opportunities that face us. I’m looking forward to working with the EAP board and our new services providers to provide a best-value solution to our grower shareholders”.
A spokesperson for EAP added, “On behalf of the board, I would like to thank Steven for all his hard work in delivering our modernisation programme which has put EAP in a much better position to concentrate on the important elements of working on behalf of our growers. It is now clear that we need someone who has an empathy for the industry and who is an experienced and successful lobbyist and we believe that Ali is a perfect fit for this role.”
Going forward EAP will Richmond & Towers to deliver PR and the British Growers Association to perform back-office functions.
Photo Credit: NFU
The post Ali Capper is new executive chair at EAP appeared first on Hort News on 8 March 2018.
Sainsbury’s has regained the No1 position for English apples and pears, with over 42,000 tonnes of the home grown fruits sold this season, making it the biggest crop for any supermarket. Selling nearly 300 million apples and pears makes this the biggest season for Sainsbury’s to date according to independent figures released by English Apples and Pears Ltd.
Sainsbury’s has a record-breaking season for the biggest crop, with customers buying over 42,000 tonnes, equal to 298 million pieces of fruit and Gala apples proving to be the most popular across the UK.
This year’s top crop is the Gala apple with 12,300 tonnes of the variety, equal to 71 million apples.
Dr Theresa Huxley, Sainsbury’s apples and pear technologist said: “It’s fantastic to see customers making the most of the fantastic range of home grown fruit we have on offer.”
The post Sainsbury’s moves to top spot for English apples and pears appeared first on Hort News.