Tag Archives: prepared vegetables

Tesco expands prepared produce with new lines

Supermarket Tesco has launched several new lines in its range of prepared fresh produce, which the retailer says takes its offer of fresh, healthy ready meals, snacks and side dishes to more than 400.

The latest new lines include the UK’s first ever mushroom burgers as well as beetroot burgers; potato wedges with katsu dip and crunchy quinoa; and fajita mix with peppers and onions. The retailer says such products also help to reduce food waste by utilise fresh produce which is out of specification, for example undersize cauliflowers.

Tesco prepared produce buyer Elizabeth Hall said, “These tempting new fresh fruit and veg foods are not only offering shoppers a far wider choice in healthy, nutritious meals but are also helping tackle food waste through greater crop utilisation. For growing numbers of shoppers the fruit and veg aisle is now the first destination they will head to, to find innovative and delicious new meals if they are pressed for time and looking for fresh food they can cook quickly. These have been so popular that we began to expand the range in order to further help customers who are short on time but still want to experience the joy of cooking fresh food.”

However, according to The Grocer, the retailer has also delisted some of its prepared vegetable lines, including a beetroot & fine bean medley and tandoori vegetable bake.

Photo Credit: Tesco

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Prepared veg continues to grow

The demand for prepared and ready to cook vegetable products shows no sign of slowing down as Northern Ireland’s Mash Direct wins a distribution contract with Asda.

The deal will see five lines, including sweet potato mash, leek and potato mash, roast potatoes, turnips and carrot and swede sold in Asda stores across Northern Ireland. Mash Direct’s head of marketing Clare Foster, commented, “Mash Direct is delighted to build upon its existing relationship with Asda. By working closely with the retailer over the past 10 years we have gained an understanding of what the Asda shopper is looking for, and are able to respond with new and innovative products.

“The popularity of our locally-sourced range has seen Mash Direct grow into a £16m turnover company – with continuing expansion plans, including the recent completion of a new 25,000 square foot on-site factory.”

Photo Caption: Mash Direct already supplies a range of products to Asda

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