Vitacress has launched a new salad bowl product in Waitrose stores under its Steve’s Leaves brand to accompany its range of bagged leafy salads.
The 130g bowl includes three types of tomatoes, orange peppers and cucumber, as well as watercress and has a retail price of £2.39. The company claims that the watercress used in the salad has been planted more densely and harvested earlier to give a more delicate flavour and tender texture. Other leaves in the product include red baby cos and baby chard.
Steve’s Leaves brand manager Emily Dow, said: “At Steve’s Leaves we pride ourselves on providing unique and interesting products within a competitive market. The salad bowl market is worth £168.8 million and has seen growth of 4.3 per cent year on year. Convenience and flavour are two of the main attributes of the Luscious Leafy Tomato Trio; it’s an ideal option whether the consumer is cooking dinner for their family or looking for an accompaniment to a light lunch.”