Paul Parkins, the former Managing Director of potato company Albert Bartlett is to join Tyrells as International Managing Director according to media reports.
The newly created role is designed to help deliver ‘ambitious expansion plans’. The Herefordshire-based crisp and snack company recently purchased Melbourne-based Yarra Valley Snack Foods in a move widely seen as the prelude to manufacturing Down Under.
Parkins, who was only MD at Bartletts for one year, left the firm in 2014 to work for a food consultancy company. “Paul is a strong addition to our growing team and his passion and experience within the food sector are second to none,” said Tyrell’s’ chief executive, David Milner. “We are in an exciting position following our recent Australian expansion and want to ensure we have all the correct tools and resources in place to take our plan one step further globally. I look forward to working with Paul to help accelerate the international growth of the brand and drive our international agenda forward.”