Tesco expands prepared produce with new lines

Supermarket Tesco has launched several new lines in its range of prepared fresh produce, which the retailer says takes its offer of fresh, healthy ready meals, snacks and side dishes to more than 400.

The latest new lines include the UK’s first ever mushroom burgers as well as beetroot burgers; potato wedges with katsu dip and crunchy quinoa; and fajita mix with peppers and onions. The retailer says such products also help to reduce food waste by utilise fresh produce which is out of specification, for example undersize cauliflowers.

Tesco prepared produce buyer Elizabeth Hall said, “These tempting new fresh fruit and veg foods are not only offering shoppers a far wider choice in healthy, nutritious meals but are also helping tackle food waste through greater crop utilisation. For growing numbers of shoppers the fruit and veg aisle is now the first destination they will head to, to find innovative and delicious new meals if they are pressed for time and looking for fresh food they can cook quickly. These have been so popular that we began to expand the range in order to further help customers who are short on time but still want to experience the joy of cooking fresh food.”

However, according to The Grocer, the retailer has also delisted some of its prepared vegetable lines, including a beetroot & fine bean medley and tandoori vegetable bake.

Photo Credit: Tesco

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