Tesco says that it has now given more than 50 million pieces of free fruit to children in its stores after the idea was first proposed by an employee in its Brigg store in Lincolnshire almost two years ago.

The scheme, which was the brainchild of Maria Simpson, was so well received that the retailer subsequently rolled it out across the country, with some 800 stores now taking part. Maria commented, “Over 50 million, wow! This means that children across the UK have had a healthy and free piece of fruit from Tesco over 50 million times! It’s incredibly humbling for me to know that children are benefiting from this. They love it and the parents love it too.”

Alessandra Bellini, Tesco’s Chief Customer Officer, added, “I’m incredibly proud that a simple idea from one of our colleagues has gone on to have such a big impact. 50 million pieces of free fruit in two years will go a long way towards creating healthy habits that will stay with children as they grow up.”

According to research Tesco and mumsnet, a third of parents said their children have eaten more fruit thanks to the scheme, and three quarters of parents said that the initiative has made their shopping trip easier.

Photo Credit: Tesco

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