Tesco is to remove ‘Best Before’ dates from almost 70 fresh produce lines as it says they are confusing for customers and lead to perfectly good food being thrown away.
‘Best Before’ dates indicate when a product is at its best and are often used for stock rotation purposes. Beyond this date produce may deteriorate. In contrast ‘Use By’ dates are sued on chilled products to indicate when food may be unsafe to consume.
Tesco head of food waste Mark Little said, “We know some customers may be confused by the difference between ‘Best Before’ and ‘Use By’ dates on food and this can lead to perfectly edible items being thrown away before they need to be discarded. We have made this change to fruit and vegetable packaging as they are among the most wasted foods. Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the ‘Best Before’ date code on the packaging.”
Photo Caption: Tesco is to remove Best Before dates from around 70 fresh produce lines.
Photo Credit: Tesco