Following a successful trial, Waitrose is extending the roll-out of its Cook Well from Waitrose recipe box scheme.

The retailer says that its chefs and nutritionists have worked together to develop easy to prepare meals that are nutritionally balanced, with no red traffic lights for saturated fat, sugar and salt. Each meal also provides at least one of the recommended five portions of fruit and vegetables a day.

The service has been created in conjunction with tech consultancy ThoughtWorks and has both one-off and weekly subscription customers. Boxes contain pre-portioned, bagged ingredients for easy storage and minimal waste and step-by-step recipe cards, and are delivered to customers’ homes free of charge.

Archie Mason, Head of Business Development at the John Lewis Partnership commented, “Waitrose was the first supermarket to develop a recipe box scheme which went live in March this year to selected customers. We have been greatly encouraged by the initial response with customers. We have taken their feedback on board, adding more delicious healthy recipes this month along with an additional delivery day and from October, the option to order a box for a family of four.

Photo Credit: Waitrose

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