According to a recent report in The Telegraph, shoppers may be returning to buying organic food as household finances improve.
According to the Soil Association, shoppers are now spending an extra £1.4m a week on organic food, pushing sales up by 4 per cent to £1.86bn last year. In comparison, total food sales fell 1.9pc in 2014, as consumers reined in the weekly shop and spent more money on takeaways and eating out.
However, organic food still only accounts for 1.3 per cent of the total market. “Britain is still very much lagging behind the rest of the Europe and the US,” said Adam Wakeley, co-owner and managing director of Worcestershire-based The Ethical Fruit Company, who blamed retailer’s focus on low prices for a lack of support. “Retailers don’t give as much shelf space to organic foods over here. Organic is a premium product and tends to be more expensive – organic farmers produce less products than conventional farmers because they don’t use pesticides or any artificial fertilisers.”