Sainsbury’s has revealed its first quarterly rise in sales for more than two years.

It said that its sales through established stores and online rose 0.1% in the nine weeks ending 12 March. The figures included a 14% rise in online grocery sales, 10% rise in sales of clothing and 11% lift in sales of entertainment products, such as CDs and DVDs.

Of particular interest to growers will be news that food price deflation slowed at the retailer to 1 to 1.5% from 1.5% and 2% over the previous six months. The company said underlying sales at its large supermarkets were flat to slightly down, with the vast majority of growth coming from online, but that products tapping into new foodie trends like ‘courgetti’ (spaghetti made from courgettes) and ‘boodles’ (noodles made from butternut squash) had helped to attract new customers.

Photo Credit: Sainsbury’s

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