Data released on Friday shows that British strawberry producers are on track to meet a record demand for the fruit this summer as the season enters the iconic Wimbledon fortnight.
Estimates suggest that the UK will produce 74,000 tonnes of strawberries this summer, representing some £564 million. According to statistics strawberries account for just over half of the total UK soft fruit market.
Laurence Olins, Chairman of British Summer Fruits commented, “Berries used to be a luxury item, but now they are a delicious staple, consumed as part of a healthy diet for many people.
“The sales figures reveal a robust and expanding soft fruit category that is meeting growing consumer demand. The berry industry as a whole will continue to expand and as the season begins, consumers can look forward to good quality British berries on supermarket shelves.”
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