Tag Archives: seasonality

‘Earliest ever’ English strawberries for Tesco

Lancashire will be the first area of the UK to harvest strawberries this year after family run Medlar Fruit Farms has managed to produce an early crop of Driscoll’s Lusa which is expected to be on sale in selected stores from today (28 February).

Tesco believes it will be one of the earliest ever arrivals for Britain’s favourite home-grown fruit, having been helped by a mild winter and the recent warmer temperatures. The greenhouse crop from Medlar will be supplemented next week by the first production from Herefordshire-based S&A Produce.

Tesco’s strawberry buyer Henry Maulik said, “This brilliant but rare opportunity for customers to enjoy English strawberries so early in the year, is great news for shoppers. Helped by the recent warmer temperatures, this is the first time in ages that UK strawberries grown for supermarkets have been picked in February.”

Medlar managing director Steve Bell added, “We’re pleased to have been able to put Lancashire well and truly on the map for strawberries. The Driscoll’s Lusa variety is hugely popular with customers because of their fantastic flavour. We’ve been working with Tesco to extend the British season, so that shoppers can enjoy them for even longer.”

Medlar Fruit Farms expects to produce strawberries right through until the end of the season in November.

Photo Credit: Wikipedia Commons

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