UK waste advisory body WRAP has launched a new campaign, Save Our Spuds, to increase awareness of the level of waste associated with the vegetable. According to the organisation 5.8 million tubers are thrown away each and every day in British homes.

The waste accounts to around 730,000 tonnes a year, almost half (46 per cent) of the 1.7 million tonnes purchased every year, costing £230 million. Through its Love Food Hate Waste website, WRAP is sharing storage tips and recipes with the public which it hopes will reduce this figure.

Two years ago Swiss researchers also revealed that just over half of all fresh potatoes are were wasted in their country. Christian Willersinn, lead author of the Swiss work, blamed consumers’ high quality standards, as well as production loses.

Sainsbury’s have introduced opaque packaging on some of its potato lines to reduce greening in store. Jane Skelton, Sainsbury’s head of packaging, commented, “Last year we introduced new opaque packaging which is breathable, but prevents any light from reaching the potatoes, the most common culprit for greening.”

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Photo Caption: WRAP has launched a new campaign to reduce potato waste.

Photo Credit: WRAP / Love Food, Hate Waste

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