According to press reports, ‘record quantities of Scottish strawberries are being sold this summer.’ The sentiment was backed by Michael Jarvis, head of marketing at Albert Bartlett and Scotty Brand, which last year sold nearly 4 million tonnes of the fruit, equivalent to 28 berries a minute.
Scotty Brand strawberries are grown in Perthshire by Bruce Farms. Mr Jarvis commented, “We work very closely with Bruce Farms to ensure our strawberries are tastier, fresher and keep better for longer. It’s fantastic to see customers continuing to opt for locally sourced Scottish produce, and its clear strawberries are the summer fruit of choice.”
Another major Scottish fruit grower, Angus Soft Fruits, has introduced four new AVA varieties of strawberry for this season, as well as two varieties of raspberry. Dave Griffiths, Angus Soft Fruits R&D Director & head breeder, said, “The new varieties are the result of several years of hard work by my team and we look forward to seeing these on retailer shelves this summer.”
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