As the UK iceberg lettuce season begins in earnest, after a welcome early start following challenging conditions in Spain, Tesco has agreed to sell a number of smaller lettuce heads under its Perfectly Imperfect range.
The lettuces, which will be sold on the basis of ‘once it’s gone, it’s gone,’ have been supplied by G’s Fresh. “It’s a flush that’s been created by the changeable weather we’ve had over the past six weeks or so,” explained Anthony Gardiner, G’s Marketing Director. “The recent frosts increased the volume of small heads because of the slow-down in growth.”
“We’ve worked with G’s for years and are in constant conversation about how to deliver the best produce to customers,” Tesco’s chilled salads buying manager Georgina Reid said.
“They know we try to accommodate different specifications, where possible, for our Perfectly Imperfect range. In this instance the product is just as good as our regular iceberg lettuce, but it’s smaller. The farmer benefits from not having to plough the lettuce back into the field, food waste is prevented and customers get a bumper bonus deal.”
Photo Caption: The cold weather has also reduced demand for lettuce, adding to the surplus.
Photo Credit: Wikipedia