Tag Archives: branding

Poupart re-launches Ravenhill brand

Poupart Produce used the recent London Produce Show to re-launch its premium ‘Ravenhill’ brand of products, which is currently listed in Ocado.

Named after one of the Poupart Group’s founders; William Ravenhill, the company is targeting premium retailers with the range which currently includes cherries, asparagus and rhubarb, although Poupart commercial manager, Sam Trebbick told reporters that the brand could include premium produce from any category.

His remarks suggest that the range will therefore sit across the top of Poupart Produce’s company structure, which includes Poupart Imports, Orchard World, Citrus First and Norton Folgate. The company said that it is currently in talks with other retailers about listing the brand.

Photo Credit: Poupart Produce

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Ayrshire early potatoes could get PGI status

Albert Bartlett’s Scotty Brand is hoping to register ‘Ayrshire Early New Potatoes’ and ‘Ayrshire Earlies’ as a PGI under the European Union’s protected food name scheme.

A consultation is currently underway on the proposals, which coincide with the start of the Scottish early potato season. The first crops were delivered to the Morrisons’ supermarket in Ayr by Drew Young of Girvan Early Growers last week.

Michael Jarvis, of Scotty Brand, said: “Ayrshire potatoes are well on the way to achieving PGI status, which will confirm the unique quality of Ayrshire new potatoes as a result of where they are grown and the skill of the farmers.

“This drive will hopefully widen the distribution of Ayrshire New Potatoes even further, putting them firmly on the map in the UK market. If granted, the PGI status will help to preserve the national and regional food heritage of Ayrshire new potatoes, as well increasing awareness of the product both locally and throughout the EU.

“Scotty Brand Ayrshire new potatoes are harvested and packed locally and can be in store as soon as two days after lifting. Ayrshire is such an ideal location to grow early potatoes and you can really taste the fresh, earthy and sweet flavour of a true Scottish potato.”

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Riverford rebrands

Leading organic producer and box supplier Riverford has unveiled a new logo and branding which it says underlines its passion and expertise in vegetables.

The new look, which will be found across the company and its franchisees on boxes, as well as delivery vans and the company’s website features colourful hand drawn vegetables and a black carrot silhouette. It is also using the tagline and social media hashtag ‘Live Life on the Veg.’. It worked with design agency Big Fish to achieve a look which would tell the Riverford story while engaging with customers.

Riverford’s Brand & Communications Manager, Vitha Powell explained, “We want to show the world we’re mad about – and experts in – veg.  We want to put our authority about veg back at the heart of our business and think this new look and refocusing on veg will help us reach as many like-minded people as possible.”

She added, “The carrot is a distinctive, memorable shape that helps us communicate who we are and what we do. We have also changed our name very slightly from Riverford Organic Farms to Riverford Organic Farmers, to celebrate the fact that we are an independent, personal business and farmers at heart.”

Photo Credit: Riverford Organic Farmers

The post Riverford rebrands appeared first on Hort News on 22 April 2016.