Rijk Zwaan is using this
year’s Fruit Logistica event in February to showcase its corporate social
responsibility, and illustrate how this is driving new innovations in fresh
produce with the theme of ‘Innovating for Sustainability.’
Rijk Zwaan has linked its
sustainability objectives to the United Nations’ Sustainable Development Goals
(SDGs), in particular the goals to end hunger, achieve food security and
improved nutrition (SDG2), to promote sustained, inclusive and sustainable
economic growth (SDG8), to ensure sustainable consumption and production
patterns (SDG12) and to strengthen partnerships (SDG17). The company says that
each innovation on display at Fruit Logistica can contribute to a more
sustainable world in some way.
Further waste reduction is
provided by Rijk Zwaan’s Knox trait which reduces pinking in fresh-cut
lettuce and can therefore extend the shelf life. In courgettes, the Longvita
concept also reduces suboptimal product waste by producing varieties which look
fresh, shiny and appealing for longer after harvest, adding value through the
In a statement the company
also highlighted how the increasing use of hydroponic production can reduce
resource use and crop protection requirements, adding that crystal lettuce
varieties Salatrio®and Salanova®are ideal in such
Rijk Zwaan says it
developed the snack-sized lettuce ‘especially for warm dishes: the lettuce
keeps its firm and crunchy bite. The leaf has a unique spoon shape and is tasty
and sweet. The permanent crunchy texture, good taste and distinctive leaf shape
offer new solutions and possibilities in the modern kitchen. An additional
advantage of Snack Lettuce is the reduction of plastic when the leaf is used as
an edible spoon.’
During the event the
hashtag #eatthespoon was used on social media to generate interest in the
concept. The breeder also used the event to demonstrate other new concepts
including MyCubies (snack cucumbers which were presented in a new package with
three in a bag), Cabbisi (a new mini pointed cabbage for use in salads) and
Elfy. Elfy is a crunchy mini celery, which can be eaten as snack because of its
Healthy snacking is becoming increasingly popular around the world and Rijk Zwaan believes that it can offer a number of innovative options to the snack vegetable market.
Among the lines that the company will be highlighting at this year’s Asia Fruit Logistica event in September are snack tomatoes in a variety of colours, Silky Pink tomatoes and its One-bite cucumber.
As well as red, orange and yellow tomatoes in different sizes, it is also offering pear-shaped snack tomatoes, light-green or bicolour mini cucumbers and mini bell peppers in a variety of colours. According to the company, at just 5 centimetres long, its One-bite mini cucumber is ‘truly unique.’
The Silky Pink cocktail tomato is the latest in the company’s range, with a cherry and beefsteak version promised in the future. In a press release, Rijk Zwaan added, “The snack vegetable offering also includes robust yet appealing packaging concepts that are ideal for online retail in Asia.
“Guided by [our]motto of ‘Sharing a healthy future’, Rijk Zwaan is committed to working together to further develop the market for fresh vegetables.”
Photo Caption: Rijk Zwaan believes that the snack vegetable market is set to grow
Rijk Zwaan has been awarded with the Fruit Logistica Award for its Knox™ innovation which is a natural trait which delays discolouration.
Over 70,000 visitors to the trade fair were invited to vote for their favourite out of ten nominees. “This award is the icing on the cake following more than ten years of intensive breeding work. We wholeheartedly thank the visitors for their votes and our chain partners for their faith in Knox,” comments Bauke van Lenteren, Marketing Specialist Leafies.
Knox was first introduced in September 2015 after more than a decade of breeding work. Benefits for the whole supply chain include less waste during processing and sale. The trait can also encourage consumers to purchase fresh-cut lettuce more often because it now has a longer shelf life.
“Thanks to everyone who voted for us and a special thank-you to our team, of course. And last but not least, I’d like to thank all our partners in the value-added chain – they’ve helped us by explaining the benefits of our development,” added Jan Doldersum, Manager Marketing and Business Development at Rijk Zwaan Distribution B.V.
The company says that the roll-out of Knox will continue throughout 2017. Processing companies in the UK, Switzerland, Poland, Australia and the USA are already working with Knox lettuce varieties, and growers, vegetable processing companies and retailers in other countries are in the midst of trials.
Photo Caption: The Rijk Zwaan team celebrate their win at Fruit Logistica.